Big and Beautiful: With 38 million consumers Poland prides itself the most important market of all new EU member countries. The Polish market is already today the 30th largest in the world, with its position being strengthened year after year thanks to the rapid economic growth and the resulting increases in domestic purchasing power. According to estimates, in 2007 Polish citizens spent 21 billion PLN on cars alone, i.e. one third more than during the previous year.
Being central: Poland’s ideal location, in the very centre of Europe, makes the country a perfect investment destination for enterprises targeting both Western and Eastern markets. The international routes crossing Poland have been constantly developed and modernised thanks to a substantial help by funds and subsidies from the EU.
A big piece of the cake: Out of the overall 307.6 billion EUR allocated by the EU to pursue the goals indicated in the European cohesion policy, Poland is bound to receive 80 billion EUR. The funds help to develop the economy in two ways. On the one hand, the subsidies are used to improve the existing business environment. On the other hand the funds are directed to small and medium-sized enterprises in order to boost both development and practical implementation of innovation and modern technologies.
Defying the odds of the global crisis: Poland is one of the only EU countries which looks to the weather the global economic crisis without major GDP losses: The predictions for 2009 and 2010 are respectively -1,4% and 0,8%. From 2004 to 2008, the Polish GPD grew by a remarkable annual rate of 5,34% on average.
