Founder Viera
Viera grew up in Slovakia. Ever since she has been fascinated by different cultures and working styles. She studied with a scholarship from the European Union in a special program in Germany and Spain, and graduated in both countries with the highest distinctions in International Business Administration. She has worked in Germany, Spain, Latin America and in Eastern Europe in various positions in Marketing, Sales, Business Development and Management Consulting. Before founding Weastra, Viera worked at Mercer Management Consulting, was one of the Top5 Sales representatives in the diagnostics area of the swiss pharma corporation Roche and later on part of the Roche internal consulting team. Additionally, she is a cofounder of Miyow Pty Ltd.
Weastra consulting team (permanent staff)
Adrian - Marketing and Sales Consulting
Developing Marketing and Sales analyses as well as strategies is Adrian's major expertise. Before joining weastra he was lecturer at the University of Economics in Bratislava and also developed marketing strategies for several renowned brands in Slovakia. He holds a PhD Degree in Business Entrepreneurship and a Masters Degree in Tourism from the aforementioned University. Within the weastra team he heads the Marketing and Sales Consulting activities with focus on the Hungarian and Slovak markets. Being a bilingual native speaker of Hungarian and Slovak he communicates in English and German, too.
Alexandra - Market Analysis and Market Entry Management
After graduating from the Faculty of Environmental studies at Comenius University in Bratislava, Alexandra worked for a few years as a manager conducting environmental impact studies in view of major construction projects in Slovakia. As an environmental expert she joined the weastra team and currently focuses on market analyses and consulting activities. In this role her focus markets are Poland, Hungary as well as the Czech and Slovak Republics.
Lucia - Market Analysis and Market Entry Management
Lucia earned her Masters Degree in International Relations at the University of Economics in Bratislava with supplementary studies at the University of Ghent, Belgium. As a specialist in European Integration and EU Affairs she held positions in Spain as well as within the Slovak Ministry of Foreign Affairs in London and Bratislava. She brings her expertise to the weastra team in the conduct of market analyses and consulting our clients in developing or optimizing their business strategies for the Central European Region. Lucia is fluent in Slovak, English, Spanish and German.
Miroslava – Office & Accounting Manager
With a background in International Economic Relations from the University of Economics Bratislava Miroslava gathered diverse professional experiences before joining weastra. Among others she worked with KPMG, Dell and a B2B-Conference organizer in the areas of market research, marketing & conference management, accounting as well as in project and team management with AIESEC. In her current role with weastra she proficiently administers the accounting and consulting support activities. She speaks fluent German, English, Russian and Slovak.
Pavol - IT and Technical Innovation
Thanks to his broad background in IT as well as technical and technological innovation Pavol is an invaluable asset to the weastra office. In this role he implements the latest concepts and technologies matching the specific needs of the consultancy team. Pavol held positions in a major Slovak commercial bank and in a global hardware manufacturer. He speaks fluent German, English and Slovak.
Tomáš - HR Consulting and Recruiting
Holding expertise in Psychology with special emphasis on Social and Work Psychology from Comenius University Bratislava Tomáš currently specializes in HR and recruiting matters servicing our clients which seek to employ skilled personnel within the CEE Region. In this role he has recruited staff for several clients within different markets in the region. Besides his mother tongue Slovak, Tomáš speaks English and German.
Samuel - Public Relations
Before joining weastra Samuel held various positions in the field of public relations, communication and fundraising. Within the team he is currently responsible for public relations and communication strategies. He had work experiences in Switzerland, Germany, France, Latin America and Eastern Europe. He earned his MA Degree at the Graduate Institute of International Studies in Geneva (Switzerland) majoring in European Integration and Economics of Transition. Besides his mother tongue German he speaks fluent French, English and Spanish as well as decent Slovak.
Zuzana - Market Analysis and Market Entry Management
In her current position Zuzana is focusing on analyzing key markets of Central Eastern Europe and supports clients in their expansion process to the region. Her previous experiences at international level in Western Europe enable her to deliver high-quality consultancy services to our clients. Zuzana received her education in the field of international economic relations at Universities in Slovakia, France and Switzerland. She communicates in English, French, German and Slovak language.
Weastra consulting team (external staff) – Special Expertise
Experts HR Assessment, Psychology (3)
Experts Business Development (2)
Experts Campaign Management (1)
Experts Wholesale Chemicals, Pharma (1)
Experts Wholesale Textiles & Home Appl. (1)
Experts Automotive (2)
Experts Sports (1)
Experts Logistics & Production (1)
