Bombastic wake-up alarm (03.07.2008)
Slovak national media report today on the punchy marketing campaign, which weastra recently launched to awake further business potential within Slovak companies. National TV channel JOJ showed a video reportage showing the defusing of a ticking postal package by pyrotechnic experts at a company’s site. The worried employees had informed the police upon reception of the suspicious parcel.
At everybody’s relief the content was a simple alarm clock on which a slogan states that weastra “will be glad to awake the dormant potential within your company”. Further calls reached weastra directly, which through this campaign offers its management consulting services also to national businesses. The callers were quickly appeased and mostly impressed by the originality of the campaign. It thus promises a “great awakening” within those companies that thanks to the campaign will now rely on weastra’s strategic consulting expertise.
