Boosting the CEE presence of a global US Broadcaster
The leading global Broadcasting company relies on weastra’s local market expertise to confirm strategic decisions in the CEE region. In a first phase an analysis provided the player with in-depth insights on the TV and new media landscape across the CEE Region allowing for informed decision-making. This market data served in a second phase as basis for an interactive workshop involving several decision makers to simulate potential future market scenarios. Hereby the whole spectrum of diverging developments could be appreciated in a modelled approach. As an output of the market analysis and war gaming workshop weastra formulated concrete strategic recommendations for its client’s next steps on the CEE media markets promising continued business success in the dynamic region.
