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Bulgaria to promote local tourism in four countries

22. November, 2011

Bulgaria has decided to launch a campaign to promote local tourism in Sweden, Romania, Ukraine and Poland.

Bulgaria’s Ministry of Economy and Tourism has submitted five advertising campaign projects, which are expected to be financed with 10.5 million euro under the Regional Development operational programmed in 2012. Most of the funds will be channeled into television commercials abroad.

So far, Bulgaria is registering an increasing number of tourists from Romania and estimates that Poland and Ukraine are the countries with the highest potential.