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CEE market study about TV advertising, broadcasting and distribution

about our latest market study.

The market study on 'TV in the CEE Region' (publication date: December 2008) is weastra's latest market report on the diverse TV landscape across Central and Eastern Europe. The study focuses on the 3 media segments of Broadcasting, Distribution and Advertising in the 5 CEE countries of Poland, Czech Republic, Slovakia, Hungary and Romania. Each country's television market is analyzed in full detail in all 3 segments providing comprehensive data regarding the market development, key players shaping the markets as well as current and future trends. The in-depth analysis reveals the strong diversity of the CEE media market and displays the surprisingly strong national differences in TV advertising, broadcasting and distribution. It provides key findings such as the different stages of the digitalization implementation process across the region, effective ways to capture the TV audience and the fastest growing distribution channels. For more information and an ordering form click TV in CEE region (PDF document 0.98 MB)

Upgrade to CEE TV study: Impact of crisis on Czech & Slovak TV landscape
(May 2009)

As the financial crisis swept around the globe it did not spare the TV markets of Central Europe. The short-analysis looks at the impact of the global crisis as it left its traces on a local CEE scale.

Presented are latest developments in TV Broadcasting, Distribution and Advertising:

  • latest market trends - e.g. state of digitalisation implementation
  • key facts about local TV market and its players
  • trend projections and rumours for upcoming months

back to our CEE market studies


weastra market studies.









Local expertise. Prime market intelligence.

On leading and aspiring sectors across CEE


Table of content:

TV in CEE region.


May 2009: Upgrade to CEE TV study see info on the left


Each of the 5 countries (PL, CZ, SK, HU, RO) analyzed in 3 segments:

  • TV advertising market
  • TV broadcasting market
  • TV distribution market

Each segment analysis featuring:

  • Basic facts about the analyzed countries
  • Historic and recent market developments
  • Comprehensive market data (structure, shares etc.)
  • Players shaping the markets
  • Current and future market trends